Your image represents you and what you're about, so by keeping it high quality, you can share it on social media channels too! Make Your Image High Quality – Go for impact! You want to verify that your artwork is not blurry when viewed from a mobile device.If your target audience gravitates toward a specific look or colors, you want to consider applying that to your future podcast artwork modifications. ![]() Style and colors are something to keep in mind, especially in age demographics. Your podcast stats are a great place to reflect and review, to help make decisions when considering whether or not to update your podcast artwork.įor example: if you have a female-identified audience, maybe they'll resonate with certain styles or colors more than a different type of audience. What is their demographic? Your podcast distributor/hosting company provides you with analytics and statistics. Define Your Audience – Understand what interests your audience.You want prospective listeners to understand what your show is about instantly. Communicate Clearly – Make sure that your artwork is clear and stands out.If you are not well-versed in graphic design, invest in an outside designer to help with your artwork. Here is a video on Youtube that walks you through the basics of creating your podcast cover art with Canva. Podcast artwork is easier to create on your own with tools such as Canva and BeFunky. The size specifications also allow your artwork image to be ideal for use on Instagram and other places online where you want to promote your podcast. The artwork should not be larger than 3000 pixels by 3000 pixels. The image must be a minimum size of 1400 pixels by 1400 pixels which is a square. The primary podcasting directories will not accept your podcast artwork unless it meets specific requirements. Keeping your show and artwork quality in check and making sure that it stands out from other podcast artwork will help you continue to level up your show. It's undeniable that the number of podcasts continues to grow. The fourth reason for compelling artwork is to stand out. Great artwork helps you as you're growing your listenership and engagement, and subscribers. Your listeners begin to build familiarity and trust with you. It does help as your audience sees more of your artwork on social media. ![]() If your artwork is not memorable, they may keep scrolling and not come back to it. Your prospective audience is scrolling through a podcast app on their mobile device or laptop, possibly looking for a new show. The third thing to consider regarding your podcast artwork is that it makes an important first impression on your listeners. It will help you get noticed, especially if one of your launch goals is to appear in Apple Podcast's New and Noteworthy section. A great podcast cover art image is essential as you're scrolling through a podcasting app on your phone. ![]() Secondly, your podcast artwork helps your show to stand out from other competing shows in specific categories. Podcast artwork is a requirement for your show to be allowed in Apple Podcasts, Spotify, Google Podcasts, Pandora, etc. The first thing to consider is that podcast directories will not allow you to submit your podcast unless you have artwork. Podcasts are visual mediums as well, and you should create high-quality visuals that reflect the look and feel of your show to engage listeners. ![]() Recently Christine taught the Podcast Movement community about how to create compelling podcast artwork.Ĭhristine addressed the importance of podcast artwork, how to set it up correctly, various tools that help with design elements, what to do with your artwork, and what to avoid in her presentation. She and her team have helped numerous companies create a cohesive branding, website design, social media content, and podcasts to increase their impact. But what are some best practices for designing artwork?Ĭhristine Lieu is a branding specialist. We know that podcast artwork is important, but what does it take to design a successful image for your show? You want listeners to take you seriously, so you need something professional-looking and attractive to represent your podcast.
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